Shopify
NASDAQ: SHOP
Revenue
$13.27B
+32.5% YoY
Gross margin
47.8%
−158 bps YoY
GMV
$432.2B
+32.3% YoY
Free Cash Flow to Firm
$1.06B
+113.7% YoY
Last twelve months to June 30, 2026
Business overview
Company overview
Shopify provides a commerce platform for businesses of many sizes, from independent sellers to larger brands. Merchants use it to build storefronts, sell online and in person, process checkout, and manage orders and operations. Its software, partner ecosystem, and connected services bring these activities together.
How Shopify makes money
Subscription solutions include platform plans and related products. Merchant solutions include payment processing, currency conversion, financing, shipping labels, and partner services. Merchant activity and adoption of these services influence revenue; the mix between subscriptions and merchant services also matters for gross margin.
Bull case
More merchants, greater use of payments and other merchant services, and adoption of higher-tier plans could increase revenue. A broad set of commerce tools and integrations may help Shopify serve merchants as they grow across channels and geographies.
Bear case
Competition, merchant retention, platform reliability, and a shift toward lower-margin services could pressure results. Merchant activity can weaken with consumer spending, while investment in products and support may raise costs.