Reddit

Reddit describes itself as a global, digital city where anyone in the world can join a community. Its mission is to empower communities and make their knowledge accessible to everyone.

Reddit generates a majority of its revenue through the sale of advertising on its mobile applications and website, where advertisers can bid in its auctions in a way that aligns with their business objectives. Other revenue consists of revenue from content licensing and products sold directly to users.

Reddit says its lack of reliance on third-party data makes its offering more resilient to the loss of signal that other platforms rely upon. Its growth strategy depends on attracting more advertisers, scaling its business with existing advertisers, and expanding its advertising services.

Reddit says it is in the early stages of its monetization efforts and is still scaling its advertising revenue model. Many of the companies it competes with have greater financial resources and substantially larger user bases, and it has historically seen higher advertiser spending in the fourth quarter, typically followed by a weaker first quarter.